The Wisdom Of Twitter
If 2009 is the year of Twitter, after what has been an adventurous Twitter journey, I am a bit Twittered out, and taking a hiatus off the service. Not pulling a high profile celebrity quitting Twitter scene, and I am anything but discouraged by Twitter. I am hopeful for a future where Twitter continues to shine as a communication platform for the influentials, marketers and news makers.
When I started tweeting last year, I enthusiastically embraced the service, and took it as far as I could in 2009, utilizing a tweeting blend of news, commentary and perspective. Sometimes in life, its a good move to take a step back, gain fresh perspective, and plan out new strategies.
Twitter is a great service, and I am reflecting today on three key components of what I've learned from Twitter, and the pearls of wisdom that come along with the experience. These components are:
1.) Audience
2.) Content
3.) Purpose
In today's marketing environment, whether online or off, all three of the above components are critical to vision and success. As they apply to Twitter, I'm pretty confident no other online service allows users a more practical opportunity to learn about these components, and put them into test through trial and error.
Because Twitter is essentially a "microblogging" service, it becomes way too easy to write 140 character tweets as often as desired, and zap the writing spirit dry. Microblogging has some dynamic pro's, but writing full form (or blogging) is where the deeper action, information, innovation and growth is.
Whether sales, marketing or tweeting, I am a writer, and it's time to give this lifestream some life. So much of what I've learned on Twitter, and the people I've learned about and learned from on Twitter, are now applicable to building the blogging dream that I've had for so long.
Thank you Twitter...
