Tracing the Sensational Overnight Success Of the Wedding Dance Video - @gma @todayshow @aplusk
Been closely watching the building viral success of the JK Wedding Dance Video on YouTube I first reported on yesterday, when it had 1.3 million views. By this morning, the video now has 4.6 million views, averaging somewhere around 130,000 views an hour. What is driving this viral success?
Did some checking on the net, and I could trace that the bride and groom (Kevin and Jill Heinz) were on both Good Morning America and The Today Show yesterday. Since I rarely watch either show, this is a story that could easily pass me by. Well, until it became a viral sensation, at which point I am intrigued.
But what's interesting here, is on Thursday (July 23rd), at 5:14PM, Ashton Kutcher or (@aplusk on Twitter) tweets to his nearly 3 million follower base his take on the video, with: "Love this. Congrats to the bride and groom http://bit.ly/mw4ha"
The next morning, Good Morning America (@gma on Twitter) tweets: "They're on @GMA this AM Ashton! Hope you tune in! RT @aplusk: Love this. Congrats to the bride & groom http://bit.ly/mw4ha"
Ok, so wow, is it possible that a big name celebrity inspired a global video viral sensation? For the moment, this is the way the tweets tell the story. In digging further, found an interesting link Minnesota Wedding Dancers Will Appear on Saturday Today detailing some of the breaking news time line related to the wedding dance video. But talk about a competitive media situation over who really broke this story.
Will be interesting to see just how many views the wedding dance video gets over the coming days and weeks, and learn just "who" gets the nod for ushering the wedding dance video into the global spotlight.
Looks like the era of the "wedding dance craze" has arrived.
