When Beer Diplomacy Meets Great Beer Marketing, Beer Bonding Is The Desired Result
Tonight, in a gesture of good will, combined with some good old fashioned American beer diplomacy, President Obama will have a beer with Harvard professor Henry Louis Gates Jr., and police sergeant James Crowley, in what is now being reported as: White House "Beer Summit" Becomes Something of a Brouhaha. Also, Slate Magazine has an insightful take on this current event, called Beverage Profiling: Why Obama is serving beer to the professor and the police officer.
With all the beer summit tweets on Twitter, and seeing as the "beer summit" is (as I write this) the #1 highest trending topic on Twitter, I got to thinking about not necessarily discussing the politics of tonight's beer summit (instead I posted the above news links so you can decide for yourself), but how "beer" is traditionally and presently, a great marketing product and topic.
So this morning, when I stumbled onto the below beer video by Diana Mella (during my daily routine of scanning for cool videos) inspired by this July 2009 Budweiser commercial All Together Now, in the moment, I didn't see the value of posting this on the lifestream. But as the day progressed, this fresh, light and creative video weighed in my mind. Eventually, I found a fit.
Also... If you love beer, and believe "beer diplomacy" can create great bonding moments, be sure to check out Slate Magazine's Bonding Over Brewskies In The Movies post which has some great clips from The Shawshank Redemption, Chevy Chase's classic, Vacation, and other films.
Anyway, while not much of a drinker myself, since it is the night of "sauerkraut" in my little world, off to my own beer summit.
